Printed on the wall vs hand-painted vs printed wallpaper
A custom mural can reach a wall in three ways, and they behave very differently on site.
Hand painting is the traditional route and still the right answer when the client wants an artist's hand in the work. It is also the slowest: a large wall means days of scaffold time and an artist whose availability, not the schedule, sets the delivery date. Revisions are repainting.
Printed wallpaper or vinyl moves the printing into a shop and the labour onto the wall. You buy media, print it, cut it into panels, and then hang it — which is skilled work in its own right, and unforgiving around corners, sockets, curved surfaces and textured plaster. Seams are always somewhere.
Printing direct on the wall removes the media and the installation from the job altogether. The image is one continuous piece regardless of size, follows the texture of the surface, and is cured dry as it prints. What you take to site is the machine, the ink and the file.
Detailed comparisons: hand-painted vs wallpaper vs printed direct and wall printing vs wallpaper, vinyl and painted murals.